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Mediaweek [electronic resource]. Source: Academic Source CompletePublisher: Brewster, N.Y. : A/S/M Communications, 1991-Other title: Media week.Online access: Abstracts Available: Jan 1998- Available on EBSCOhost. Availability: No items available
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Journal of current issues and research in advertising [electronic resource]. Source: Communication & Mass Media CompletePublisher: Clemson, SC : CtC Press, c1992-Other title: JCIRA.Online access: Full text available: Mar 1992-. Available on EBSCOhost. Availability: No items available
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The sponsor : notes on modern potentates / Erik Barnouw ; with a new preface by Deirdre Boyle.
by Barnouw, Erik, 1908-2001 | Boyle, Deirdre. Publisher: New Brunswick, N.J. : Transaction Publishers, 2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 384.55 BAR 2009]
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Brandweek [electronic resource]. Source: Academic Source CompletePublisher: New York, N.Y. : Adweek L.P., c1992-Other title: Brand week.Online access: Full text available: Jan 1994-. Available on EBSCOhost. Availability: No items available
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The diary of an ad man : the war years, June 1, 1942 - December 31, 1943 / James Webb Young.
by Young, James Webb, 1886-1973. Publisher: Chicago : Advertising Pub., 1944Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1092 YOU 1944]
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Advertising, society, and consumer culture / Roxanne Hovland and Joyce M. Wolburg.
by Hovland, Roxanne | Wolburg, Joyce Marie. Publisher: Armonk, N.Y. : M.E. Sharpe, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 306.3 HOV 2010]
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Campaigning to the new American electorate : advertising to Latino voters / Marisa A. Abrajano.
by Abrajano, Marisa A, 1977-. Publisher: Stanford, Calif. : Stanford University Press, c2010Availability: Items available for loan: Taylor's Library-TU
[Call number: 324.70973 ABR 2010]
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Truth, lies, and advertising : the art of account planning / by Jon Steel.
by Steel, Jon. Publisher: New York : Wiley, c1998Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.111 STE 1998]
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The great American blow-up : puffery in advertising and selling / Ivan L. Preston.
by Preston, Ivan L, 1931-. Edition: Rev. ed.Publisher: Madison, Wis. : University of Wisconsin Press, c1996Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.10973 PRE 1996]
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30-second politics : political advertising in the eighties / Montague Kern.
by Kern, Montague, 1942-. Publisher: New York : Praeger, 1989Other title: Thirty second politics.Availability: Items available for loan: Taylor's Library-TU
[Call number: 324.730973 KER 1989]
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Harvesting minds : how TV commercials control kids / Roy F. Fox ; foreword by George Gerbner.
by Fox, Roy F | Gerbner, George. Publisher: Westport, Conn. : Praeger, 2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 302.23083 FOX 2000]
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Advertising and culture : theoretical perspectives / edited by Mary Cross.
by Cross, Mary, 1934-. Publisher: Westport, Conn. ; London : Praeger, c1996Availability: Items available for loan: Taylor's Library-TU
[Call number: 642.10420973 ADV 1996]
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Kidnapped [electronic resource] : how irresponsible marketers are stealing the minds of your children / Daniel S. Acuff, and Robert H. Reiher.
by Acuff, Dan S, 1942- | Reiher, Robert H | ebrary, Inc. Publisher: Chicago : Dearborn Trade Pub., c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 659.1/083]
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Advertising and the transformation of American society, 1865-1920 / James D. Norris.
by Norris, James D. Publisher: Westport, CT : Greenwood Press, 1990Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.10973 NOR 1990]
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Advertising progress : American business and the rise of consumer marketing / Pamela Walker Laird.
by Laird, Pamela Walker, 1947-. Publisher: Baltimore ; London : The John Hopkins University Pr., 2001Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.10973 LAI 2001]
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The adman in the parlor : magazines and the gendering of consumer culture, 1880s to 1910s / Ellen Gruber Garvey.
by Garvey, Ellen Gruber. Publisher: New York ; Oxford : Oxford University Press, c1996Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1320973 GAR 1996]
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Advertising, alcohol consumption, and mortality : an empirical investigation / Joseph C. Fisher and Peter A. Cook.
by Fisher, Joseph C | Cook, Peter A, 1925-. Publisher: Westport : Greenwood Press, c1995Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.166310973 FIS 1995]
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Where the suckers moon : the life and death of an advertising campaign / Randall Rothenberg.
by Rothenberg, Randall. Publisher: New York : Vintage Books, c1994Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.196292222 ROT 1995]
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The ad men and women : a biographical dictionary of advertising / edited by Edd Applegate.
by Applegate, Edd. Publisher: Westport, Conn. : Greenwood Press, 1994Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1092273 ADM 1994]
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