Taylor's Library

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Consumer behaviour : an asia pacific approach / Roger D. Blackwell ... [et.al].

by Blackwell, Roger D.

Publisher: Australia : Thomson, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 CON] (1).
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Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler, Cass R. Sunstein.

by Thaler, Richard H, 1945- | Sunstein, Cass R.

Edition: Int. ed.Publisher: New York : Penguin Books, 2009Availability: Items available for loan: Taylor's Library-TC [Call number: 330.019 THA] (1), TC External Storage [Call number: 330.019 THA] (1).
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Consumer behaviour : a European perspective / Michael R. Solomon, Gary J. Bamossy, Søren Askegaard, Margaret K. Hogg.

by Solomon, Michael R | Bamossy, Gary J, 1949- | Askegaard, Søren | Hogg, Margaret K.

Edition: Sixth edition.Publisher: Harlow, England : Pearson Education Limited, [2016]Copyright date: ©2016Other title: Consumer behavior.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342094 SOL 2016] (1).
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Understanding green consumer behavior [electronic resource] : a qualitative cognitive approach / Sigmund A. Wagner.

by Wagner, Sigmund A, 1966- | ebrary, Inc.

Publisher: London ; New York : Routledge, 1997Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8/342] (1).
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Cinderella dreams [electronic resource] : the allure of the lavish wedding / Cele C. Otnes, Elizabeth H. Pleck.

by Otnes, Cele | Pleck, Elizabeth Hafkin | ebrary, Inc.

Publisher: Berkeley : University of California Press, c2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 395.2/2] (1).
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Radio active [electronic resource] : advertising and consumer activism, 1935-1947 / Kathy M. Newman.

by Newman, Kathy M. (Kathy Michelle), 1966- | ebrary, Inc.

Publisher: Berkeley : University of California Press, 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 659.14/2/097309043] (1).
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Consumer behaviour : a European perspective / Michael Solomon ... [et al.].

by Solomon, Michael R.

Edition: 3rd ed.Publisher: Harlow, England : Financial Times/Prentice Hall, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 CON] (2).
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The culture code : an ingenious way to understand why people around the world buy and live as they do / Clotaire Rapaille.

by Rapaille, Clotaire.

Edition: 1st ed.Publisher: New York : Broadway Books, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 305.8 RAP] (3).
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Consumer psychology of tourism, hospitality, and leisure Vol. 3 / edited by A. G. Woodside ... [et al.].

by Woodside, Arch G | Mazanec, Josef A | Crouch, Geoffrey I. (Geoffrey Ian), 1954- | Society of Consumer Psychology of Tourism, Hospitality, and Leisure | Symposium on the Consumer Psychology of Tourism, Hospitality, and Leisure (2nd : 2000 : Vienna, Austria) | Symposium on the Consumer Psychology of Tourism, Hospitality, and Leisure (3rd : 2003 : La Trobe University).

Publisher: Wallingford, Oxon, UK : CABI Pub., c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 338.4791 CON] (2).
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Consumer behaviour : implications for marketing strategy / Cathy Neal, Pascale Quester, Del Hawkins.

by Neal, Cathy M | Quester, Pascale G. (Pascale Genevieve) | Hawkins, Del I.

Edition: Enhanced 4th ed.Publisher: Boston, Mass. ; London : McGraw-Hill Irwin, c2006Other title: Consumerbehaviour.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83420994 NEA] (3).
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Critical thinking in consumer behavior : cases and experiential exercises / Judy Graham

by Graham, Judy.

Edition: 2nd ed.Publisher: Upper Saddle River, NJ : Prentice Hall, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 GRA 2010] (1).
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The unmanageable consumer / Yiannis Gabriel and Tim Lang.

by Gabriel, Yiannis, 1952- | Lang, Tim.

Edition: 2nd ed.Publisher: London : SAGE, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 381.3 GAB] (4).
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Microeconomics and behavior / Robert H. Frank.

by Frank, Robert H.

Edition: 6th ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: Taylor's Library-TU [Call number: 338.5 FRA] (1).
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Branding your business [electronic resource] : promoting your business, attracting customers and standing out in the market place / James Hammond.

by Hammond, James, 1952- | ebrary, Inc.

Publisher: London ; Philadelphia : Kogan Page Limited, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8/27] (1).
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Understanding the construction client [electronic resource] / David Boyd and Ezekiel Chinyio.

by Boyd, David | Chinyio, E. (Ezekiel) | ebrary, Inc.

Publisher: Oxford ; Malden, MA : Blackwell, 2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 690.068/8] (1).
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Getting wiser to teens : more insights into marketing to teenagers / by Peter Zollo.

by Zollo, Peter | Zollo, Peter. Wise up to teens.

Publisher: Ithaca, New York : New Strategist Publications, Inc., [2004]Copyright date: ©2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8340835 ZOL] (2).
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Waiting for your cat to bark? : persuading customers when they ignore marketing / Bryan Eisenberg and Jeffrey Eisenberg with Lisa T. Davis.

by Eisenberg, Bryan | Eisenberg, Jeffrey | Davis, Lisa T.

Publisher: Nashville : Nelson Business, c2006Other title: Persuading customers when they ignore marketing.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 EIS] (2).
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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry C. (Jerry Corrie), 1944-.

Edition: 8th ed.Publisher: Boston : McGraw-Hill/Irwin, c2008Other title: Consumer behavior & marketing strategy.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8342 PET] (2), TC External Storage [Call number: 658.8342 PET 2008] (1).
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