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Services--the export of the 21st century [electronic resource] : a guidebook for US service exporters / Joe Reif ... [et al.] ; originally compiled by Kirsten M. Ditterich, Mitch G. Larsen, Robert A. Ostrea, Jr.
by Reif, Joe | Ditterich, Kirsten M | Larsen, Mitch G | Ostrea, Robert A | ebrary, Inc. Publisher: San Rafael, Calif. : World Trade Press, c1997Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/48]
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Standards and global trade [electronic resource] : a voice for Africa / [editors, John S. Wilson and Victor O. Abiola].
by Wilson, John S. (John Sullivan) | Abiola, Victor O, 1975- | ebrary, Inc. Publisher: Washington, D.C. : World Bank, c2003Other title: Standards & global trade.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 382/.3/096]
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Globalization and its managerial implications [electronic resource] / edited by C.P. Rao.
by Rao, C. P | ebrary, Inc. Publisher: Westport, Conn. : Quorum Books, 2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658/.049]
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Growing your business in emerging markets [electronic resource] : promise and perils / John A. Caslione and Andrew R. Thomas ; foreword by Joseph Tan.
by Caslione, John A | Thomas, Andrew R | ebrary, Inc. Publisher: Westport, CT : Quorum, 2000Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/48]
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Cross-cultural business behavior [electronic resource] : marketing, negotiating, sourcing and managing across cultures / Richard R. Gesteland.
by Gesteland, Richard R | ebrary, Inc. Edition: 3rd [rev.] ed.Publisher: Copenhagen, Denmark : Copenhagen Business School Press, 2002Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 395.52]
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A Short course in international marketing blunders [electronic resource] : mistakes made by companies that should have known better / Michael White.
by White, Michael, 1951- | ebrary, Inc. Publisher: Novato, CA : World Trade Press, 2002Other title: International marketing blunders.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/48]
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A short course in international marketing [electronic resource] : approaching and penetrating the global marketplace / Jeffrey Edmund Curry.
by Curry, Jeffrey E, 1953- | ebrary, Inc. Publisher: San Rafael, Calif. : World Trade Press, c1999Other title: International marketing.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/48]
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New challenges to international marketing [electronic resource] / edited by Rudolf R. Sinkovics, Pervez N. Ghauri.
by Sinkovics, Rudolf R, 1966- | Ghauri, Pervez N, 1948- | ebrary, Inc. Publisher: Bingley : Emerald/JAI, 2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Winning in Asia, U.S. style [electronic resource] : market and nonmarket strategies for success / edited by Vinod K. Aggarwal.
by Aggarwal, Vinod K | ebrary, Inc. Publisher: New York : Palgrave Macmillan, 2003Other title: Winning in Asia, US style.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 658.8/48]
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International marketing : a global perspective / Hans Mühlbacher, Helmuth Leihs, Lee Dahringer.
by Mühlbacher, Hans, 1949- | Leihs, Helmuth | Dahringer, Lee. Edition: 3rd ed.Publisher: London : Thomson Learning, c2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.848 MUH]
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Manufacturing for export in the developing world [electronic resource] : problems and possibilities / edited by G.K. Helleiner.
by Helleiner, Gerald K | ebrary, Inc. Publisher: London ; New York : Routledge, 2003Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan:
[Call number: 382/.4567/091724]
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Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
by Kotabe, Masaaki | Helsen, Kristiaan. Edition: 4th ed.Publisher: Hoboken, NJ : Wiley, c2008Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.848 KOT]
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International marketing in the Asia-Pacific region. Part 2 / [electronic resource] / guest editors, Paul Chao, Saeed Samiee and Leslie Sai-Chung Yip.
by Chao, Paul, 1919- | Samiee, Saeed | Yip, Leslie Sai-Chung | ebrary, Inc. Publisher: [Bradford, England] : Emerald Group Pub., 2004Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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International marketing / Philip R. Cateora, John L. Graham.
by Cateora, Philip R | Graham, John L. Edition: 14th edition.Publisher: Boston, Massachusetts : McGraw-Hill/Irwin, [2009]Copyright date: ©2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 CAT]
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Global marketing management / Warren J. Keegan, with Elyse Arno Brill.
by Keegan, Warren J | Brill, Elyse Arno. Edition: Eighth edition.Publisher: Upper Saddle River, New Jersey : Pearson Education, [2014]Copyright date: ©2014Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 KEE 2014]
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International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.
by Cateora, Philip R | Gilly, Mary C | Graham, John L. Edition: 15th ed.Publisher: New York : McGraw-Hill/Irwin, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 CAT 2011]
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International marketing : strategy and theory / Sak Onkvisit & John J. Shaw.
by Onkvisit, Sak | Shaw, John J. Edition: 5th ed.Publisher: Abingdon, Oxon ; New York : Routledge, c2009Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.84 ONK]
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Marketing : the basics / Karl Moore and Niketh Pareek.
by Moore, Karl, 1955- | Pareek, Niketh. Publisher: London : Routledge, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8 MOO]
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Journal of Euromarketing [electronic resource]. Source: Academic Source CompletePublisher: Binghampton, NY : Haworth Press Online access: Abstracts Available: Jul 1997- Available on EBSCOhost. Availability: No items available
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Journal of global marketing [electronic resource]. Source: Academic Source CompletePublisher: Binghampton, NY : Haworth Press, c1987-Other title: Global Marketing.Online access: Abstracts Available: Sep 1987- Available on EBSCOhost. Availability: No items available
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