Taylor's Library

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www.advertising / Richard Adams ; series consultant Alastair Campbell.

by Adams, Richard.

Publisher: London : Cassell Illustrated, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 659.14 ADA] (1).
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Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty.

by Well, William | Burnett, John [(j.a.)] | Moriarly, Sandra [(j.a.)].

Edition: 3rd ed., Int ed.Publisher: Englewood Cliffs, N.J. : Prentice-Hall International, c1995Availability: Items available for loan: TC External Storage [Call number: 659.1 WEL] (1).
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Contemporary advertising / William F. Arens.

by Arens, William F.

Edition: 9th ed., Int. ed.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 ARE] (11).
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Repositioning : marketing in an era of competition, change, and crisis / Jack Trout, with Steve Rivkin.

by Trout, Jack | Rivkin, Steve, 1947-.

Publisher: New York : McGraw-Hill, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 659.111 TRO 2010] (1).
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Living brands : collaboration + innovation = customer fascination / Raymond A. Nadeau.

by Nadeau, Raymond.

Publisher: New York : McGraw-Hill, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 NAD] (1).
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Integrated marketing communications in advertising and promotion / Terence A. Shimp.

by Shimp, Terence A.

Edition: 8th ed.Publisher: [Mason, OH] : South-Western/Cengage Learning, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.82 SHI 2010] (4).
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No cover image available
Advertisers guide 2004 / Malaysian Advertisers Association

Publisher: Kuala Lumpur : WhiteKnight Communications, [2004?]Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 ADV] (2).
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The copywriter's handbook : a step-by-step guide to writing copy that sells / Robert W. Bly.

by Bly, Robert W.

Edition: 3rd ed.Publisher: New York, N.Y. : Henry Holt, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 808.066659 BLY 2006] (2).
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Edition: Sixth edition.Global edition.Publisher: Harlow : Pearson Education Limited, 2014Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 CLO 2014] (2).
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And now a few words from me : advertising leading critic lays down the law, once and for all / Bob Garfield.

by Garfield, Bob.

Publisher: New York : McGraw-Hill, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 GAR] (1).
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Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch

by Belch, George E | Belch, Michael A [(j.a.)].

Edition: 3rd ed.Publisher: Chicago : Richard D. Irwin, c1995Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BEL] (1).
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20th century advertising / by Dave Saunders with a forward by Rupert Howell.

by Saunders, Dave.

Publisher: London : Carlton, 1999Other title: Twentieth-century advertising.Availability: Items available for loan: Taylor's Library-TU [Call number: 659.113 SAU] (1).
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Subliminal persuasion [electronic resource] : influence & marketing secrets they don't want you to know / Dave Lakhani.

by Lakhani, Dave, 1965- | ebrary, Inc.

Publisher: Hoboken, N.J. : John Wiley, c2008Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8001/9] (1).
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