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Social media marketing / Tracy L. Tuten.
by Tuten, Tracy L, 1967- [author.]. Edition: 4th edition.Publisher: Los Angeles : SAGE, 2021Availability: Items available for loan: Taylor's Library-TC
[Call number: 658.872 TUT 2021]
(1), Taylor's Library-TU
[Call number: 658.872 TUT 2021]
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Copywriting made simple : how to write powerful and persuasive copy that sells / Tom Albrighton.
by Albrighton, Tom [author.]. Publisher: Norwich : ABC Business Communications Ltd, 2020Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.1 ALB 2020]
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The copywriting bible 100+ viral outlines to build your brand / Josh Fechter.
by Fechter, Josh [author.]. Publisher: [Christchurch] : Peach Elephant Press, [2018]Other title: Copy writing bible.Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.132 FEC 2018]
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Creating a brand identity : a guide for designers / Catharine Slade-Brooking.
by Slade-Brooking, Catharine [author.]. Publisher: London, England : Laurence King Publishing, 2016Copyright date: ©2016Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 741.6]
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How to win corporate sponsorship : helping you win the corporate sponsorship you want! / Kim J Harrison.
by Harrison, Kim J [author.]. Publisher: [Coppell,TX] : Independently published, 2021Availability: Items available for loan: Taylor's Library-TU
[Call number: 659.285 HAR 2021]
(1). Items available for reference: Taylor's Library-TU
[Call number: 659.285 HAR 2021]
(1).
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Media and food industries : the new politics of food / Michelle Phillipov.
by Phillipov, Michelle [author.]. Publisher: Cham, Switzerland : Palgrave Macmillan, [2017]Copyright date: ©2017Other title: New politics of food.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 394.1/2]
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Designing brand identity : an essential guide for the entire branding team / Alina Wheeler.
by Wheeler, Alina [author.]. Edition: Fifth edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2018]Copyright date: ©2018Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 WHE 2018]
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.
by Clow, Kenneth E [author.] | Baack, Donald [author.]. Edition: Ninth edition.Global edition.Publisher: Upper Saddle River : Pearson, 2021Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.1]
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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
by Katz, Helen E [author.]. Edition: Seventh edition.Publisher: New York ; London : Routledge, 2019Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.111]
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Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan.
by Kelley, Larry D, 1955- [author.] | Jugenheimer, Donald W [author.] | Sheehan, Kim Bartel [author.]. Edition: Fourth edition.Publisher: New York, New York ; London, [England] : Routledge, 2015Copyright date: ©2015Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 659.1/11]
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Advertising by design : generating and designing creative ideas across media / Robin Landa.
by Landa, Robin [author.]. Edition: 4th edition.Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2022]Availability: Items available for reference: Taylor's Library-TC
[Call number: 659.1 LAN 2022]
(1). Checked out (1).
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Impacts of online advertising on business performance / Tereza Semerádová and Petr Weinlich, editors.
by Semerádová, Tereza, 1989- [editor.] | Weinlich, Petr, 1976- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2020]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Multi-platform advertising strategies in the global marketplace / Kenneth C.C. Yang, editor.
by Yang, Kenneth C. C [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, [2017]Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Innovations in digital branding and content marketing / Subhankar Das and Subhra Rani Mondal, editors.
by Das, Subhankar, 1981- [editor.] | Mondal, Subhra Rani, 1983- [editor.] | IGI Global [publisher.]. Publisher: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global, 2020Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (2).
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Advertising creative : strategy, copy, design.
by Altstiel, Tom [author.] | Grow, Jean [author.] | Jennings, Marcel [author.]. Edition: Fifth edition / Tom Altstiel, Jean M. Grow, Marcel Jennings.International student edition.Publisher: Thousand Oaks, California : SAGE Publications, Inc., [2020]Availability: Items available for loan: Taylor's Library-TC
[Call number: 659.1 ALT 2020]
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Persuasive copywriting : cut through the noise and communicate with impact / Andy Maslen.
by Maslen, Andy [author.]. Edition: Second edition.Publisher: London : KoganPage, 2019Availability: Items available for loan: Taylor's Library-TC
[Call number: 659.132 MAS 2019]
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The creative copywriter's companion : one of America's most award-winning copywriters explains how to write great creative copy : covers all traditional and digital media / Tom Attea.
by Attea, Tom, 1941- [author.]. Publisher: [United States] : Really Helpful Books, [2018]Availability: Items available for loan: Taylor's Library-TC
[Call number: 659.132 ATT 2018]
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Book of branding : a guide to creating brand identity for startups and beyond / Radim Malinic.
by Malinic, Radim, 1978- [author.]. Publisher: [London] : Brand Nu Limited, 2019Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.827 MAL 2019]
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Copywriting strategies : a no-nonsense guide to writing persuasive copy for your business / Nicki Krawczyk.
by Krawczyk, Nicki [author.]. Publisher: Emeryville, California : Rockridge Press, [2022]Availability: Items available for loan: Taylor's Library-TC
[Call number: 659.132 KRA 2022]
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The creative brief blueprint : crafting strategy that generates more effective advertising / Kevin McTigue, Derek D. Rucker.
by McTigue, Kevin [author.] | Rucker, Derek D, 1977- [author.]. Publisher: Pennsauken : BookBaby, 2021Availability: Items available for loan: Taylor's Library-TC
[Call number: 659.1 MAC 2021]
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