Marketing plans for service businesses : a complete guide / Malcolm McDonald and Adrian Payne.
By: McDonald, Malcolm
.
Contributor(s): Payne, Adrian.
Publisher: Oxford : Butterworth-Heinemann, c2006Edition: 2nd ed.Description: xiv, 401 p. : ill. ; 25 cm.ISBN: 9780750667463 (pbk.); 075066746X (pbk.).Subject(s): Marketing -- Planning | Service industries -- Marketing -- PlanningDDC classification: 658.802
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 1 |
658.802 MAC (Browse shelf) | 1 | Available | TBSxx,34002,03,CL | 5000019718 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 1 |
658.802 MAC (Browse shelf) | 1 | Available | TBSxx,34002,03,CL | 5000019717 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 1 |
658.802 MAC (Browse shelf) | 1 | Available | TBSxx,34001,03,CL | 5000019721 |
Previous ed.: published as Marketing planning for services. 1996.
Includes bibliographical references (p. 387-391) and index.
British Degree Programme : UMKC7Q-2