FCB-Ulka brand building advertising : concepts and cases / M.G. Paramewaran.
By: Parameswaran, M. G
.
Contributor(s): FCB-Ulka Advertising (Bombay, India).
Publisher: New Delhi : Tata McGraw-Hill Pub. Co., c2001Description: 212 p. : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 0074633384.Other title: Brand building advertising.Subject(s): Advertising -- Brand name products -- IndiaDDC classification: 659.10954
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Accompanying Material (Media Resource) | Taylor's Library-TU | 659.10954 PAR (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 1000505070 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 2, BayNo 8 |
659.10954 PAR (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000014481 |
Case studies of brands handled by FCB-Ulka Advertising, Bombay.