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Media programming : strategies and practices / Susan Tyler Eastman, Douglas A. Ferguson.

By: Eastman, Susan Tyler.
Contributor(s): Ferguson, Douglas A.
Publisher: Boston, MA : Wadsworth, Cengage Learning, c2013Edition: 9th ed.Description: xii, 484 p. : ill., maps ; 24 cm.ISBN: 9781111344474 (pbk.); 1111344477 (pbk.).Subject(s): Television programs -- Planning | Radio programs -- Planning | Cable television -- PlanningDDC classification: 791.450236
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
791.450236 EAS 2013 (Browse shelf) 1 Available GENLS,GENLS,03,CL 5000138984

Includes bibliographical references and index.