International marketing / Philip R. Cateora, John L. Graham.
By: Cateora, Philip R
.
Contributor(s): Graham, John L.
Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2007Edition: 13th ed.Description: xxxii, 702 p. : col. ill., col. maps ; 29 cm.ISBN: 0073080063 (alk. paper); 9780073080062 (hbk.); 0071105948 (Int. ed: pbk.); 9780071105941 (Int. ed: pbk.).Subject(s): Export marketing | International business enterprisesDDC classification: 658.84
Partial contents:
1. An overview -- 2. The cultural environment of global markets -- 3. Assessing global market opportunities -- 4. Developing global marketing strategies -- 5. Implementing global marketing strategies - 6. Supplementary material.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 1 |
658.84 CAT (Browse shelf) | 1 | Available | SOMAC,37003,03,AD | 5000115342 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 1 |
658.84 CAT (Browse shelf) | 1 | Available | SOMAC,37000,03,GR | 5000153077 | |
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 1 |
658.84 CAT (Browse shelf) | 1 | Available | SHTEx,60001,04,GR | 5000163566 |
Includes bibliographical references and index.
1. An overview -- 2. The cultural environment of global markets -- 3. Assessing global market opportunities -- 4. Developing global marketing strategies -- 5. Implementing global marketing strategies - 6. Supplementary material.