Taylor's Library

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Advertising basics! : a resource guide for beginners / J. V. Vilanilam, A. K. Varghese.

by Vilanilam, John V | Varghese, A. K.

Publisher: New Delhi : Response Books, [2004]Copyright date: ©2004Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 VIL] (1).
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Planning for power advertising : a user's manual for students and practitioners / Anand Bhaskar Halve.

by Halve, Anand Bhaskar, 1955-.

Publisher: Petaling Jaya, M'sia ; New Delhi ; Thousand Oaks, Calif. ; London : Unipress Publishing Response Books, 2005Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 HAL] (2).
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Beyond consumer marketing : sectoral marketing and emerging trends / J.S. Panwar.

by Panwar, J. S, 1948-.

Publisher: New Delhi : Response Books, c2004Availability: Items available for loan: Taylor's Library-TU [Call number: 381.0954 PAN] (1).
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Managing in changing times [electronic resource] : a guide for the perplexed manager / edited by Sid Lowe.

by Lowe, Sid.

Publisher: Los Angeles : Response Books, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658] (1).
E-finance : the future is here / V.C. Joshi.

by Joshi, Vasant C, 1932-.

Edition: 2nd ed.Publisher: New Delhi : Response Books, 2010Other title: Efinance.Availability: Items available for loan: Taylor's Library-TU [Call number: 332.102854678 JOS 2010] (1).
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Data analysis in business research : a step-by-step nonparametric approach / D. Israel.

by Israel, D.

Publisher: New Delhi : Response Books, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 650.0151954 ISR 2010] (1).
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Organizing and managing in the era of globalization / edited by Pritam Singh, Subir Verma.

by Singh, P. (Pritam) | Verma, Subir.

Publisher: New Delhi : Response Books, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.049 ORG 2010] (1).
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9 brand shaastras [electronic resource] : nine successful brand strategies to build winning brands / Jagdeep Kapoor.

by Kapoor, Jagdeep, 1960- | ebrary, Inc.

Edition: 2nd ed.Publisher: New Delhi ; Thousand Oaks, CA : Response Books, c2009Other title: Nine brand shaastras.Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
Management of organizational change : leveraging transformation / K. Harigopal.

by Harigopal, K.

Edition: 2nd ed.Publisher: Petaling Jaya ; New Delhi ; London : Unipress Publishing ; Response Books, 2006Availability: Items available for loan: Taylor's Library-TU [Call number: 658.406 HAR] (1).
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Organizing and managing in the era of globalization [electronic resource] / edited by Pritam Singh, Subir Verma.

by Singh, P. (Pritam) | Verma, Subir.

Publisher: New Delhi, India : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2010Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU [Call number: 658/.049] (1).
Executive coaching : a practitioner's guide to creating excellence / Sunil Unny Guptan.

by Guptan, Sunil Unny.

Publisher: New Delhi : Response Books, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.407124 GUP 2012] (2).
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Statistical methods for practice and research [electronic resource] : a guide to data analysis using SPSS 16.0 / Ajai S. Gaur, Sanjaya S. Gaur.

by Gaur, Ajai S, 1977- | Gaur, Sanjaya S, 1969- | ebrary, Inc.

Edition: 2nd ed.Publisher: New Delhi ; Thousand Oaks : Response Books, c2009Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU (1).
Managing in changing times : a guide for the perplexed manager / edited by Sid Lowe.

by Lowe, Sid.

Publisher: New Delhi : Response Books, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658 MAN 2010] (1).
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24 brand mantras : finding a place in the minds and hearts of consumers / Jagdeep Kapoor.

by Kapoor, Jagdeep, 1960-.

Edition: 2nd ed.Publisher: New Delhi : Response Books, 2009Other title: Twenty-four brand mantras.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827 KAP 2009] (1).
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Research methods for graduate business and social science students / John Adams ... [et al.].

by Adams, John, 1955-.

Publisher: New Delhi ;Response Books ;Thousand Oaks, Calif. : SAGE, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 300.72 RES 2010] (1).
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How some small businesses get their ducks in a row and grow while others remain undistinguished / Shil Niyogi.

by Niyogi, Shil.

Publisher: New Delhi ; Thousand Oaks : Response Books, c2012Availability: Items available for loan: Taylor's Library-TU [Call number: 658.022 NIY 2012] (2).
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