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Advanced methods of marketing research / edited by Richard P. Bagozzi

by Bagozzi, Richard P.

Publisher: Cambridge, Mass. : Blackwell Business, 1994Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 ADV] (1).
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The Routledge companion to marketing research / edited by Len Tiu Wright, Luiz Moutinho, Merlin Stone and Richard P. Bagozzi.

by Wright, Len Tiu [editor.] | Moutinho, Luiz [editor.] | Stone, Merlin, 1948- [editor., editor.] | Bagozzi, Richard P [editor.].

Publisher: London ; New York : Routledge, Taylor & Francis Group, 2021Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 ROU 2021] (2).
Place hold