Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.
By: Lal, Rajiv
.
Contributor(s): Quelch, John A
| Rangan, V. Kasturi
.
Series: McGraw-Hill/Irwin series in marketing.Publisher: New York, N.Y. : McGraw-Hill/Irwin, c2005Description: xiii, 812 p. : ill. ; 26 cm.ISBN: 0072967625 (hbk.); 007124218X (pbk : Int. ed.).Subject(s): Marketing -- Management![](/opac-tmpl/bootstrap/images/filefind.png)
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Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 5 |
658.8 LAL (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000014021 |
Includes bibliographical references and index.