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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne.

by Kim, W. Chan | Mauborgne, Renée.

Publisher: Boston, Mass. : Harvard Business School Press, c2005Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 KIM 2005] (9).
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne.

by Kim, W. Chan | Mauborgne, Renée.

Publisher: Boston, Mass. : Harvard Business Review Press, 2015Other title: How to create uncontested market space and make the competition irrelevant.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 KIM 2015] (3).