Is military advertising effective? [electronic resource] : an estimation methodology and applications to recruiting in the 1980s and 1990s / James N. Dertouzos, Steven Garber.
By: Dertouzos, James N
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Contributor(s): Garber, Steven
| ebrary, Inc
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Publisher: Santa Monica, Calif. : Rand, 2003Description: xviii, 95 p.Subject(s): Advertising -- United States -- Evaluation![](/opac-tmpl/bootstrap/images/filefind.png)
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Item type | Current location | Call number | Status | Date due | Barcode |
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355.2/23/097309048 (Browse shelf) | Available |
Includes bibliographical references.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2005. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.