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The evolution of integrated marketing communications : the customer-driven marketplace / edited by Don E. Schultz, Charles H. Patti and Philip J. Kitchen.

by Schultz, Don | Patti, Charles H | Kitchen, Philip J.

Publisher: London ; New York : Routledge, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 EVO 2011] (1).