Creating market insight [electronic resource] : how firms create value from market understanding / Brian D Smith, Paul G. Raspin.
By: Smith, Brian D. (Brian David)
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Contributor(s): Raspin, Paul G
| ebrary, Inc
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Publisher: Chichester, England ; Hoboken, NJ : John Wiley, c2008Description: ix, 318 p. : ill. ; 24 cm.Subject(s): Marketing -- Management![](/opac-tmpl/bootstrap/images/filefind.png)
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Item type | Current location | Call number | Status | Date due | Barcode |
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658.8/02 (Browse shelf) | Available |
Includes bibliographical references (p. [303]-307) and indexes.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.