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Critical marketing : defining the field / edited by Michael Saren ... [et al.]

by Saren, Michael.

Publisher: Oxford : Elsevier/Butterworth-Heinemann, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8001 CRI] (1).
Marketing theory : a student text / edited by Michael J. Baker & Michael Saren.

by Baker, Michael John | Saren, Michael.

Edition: 2nd ed.Publisher: Los Angeles : SAGE, 2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8001 MAR 2010] (1).