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Kellogg on advertising & media : the Kellogg School of Management / edited by Bobby J. Calder.

by Calder, Bobby J | J.L. Kellogg Graduate School of Management.

Publisher: Hoboken, N.J. : John Wiley, c2008Other title: Kellogg on advertising and media..Availability: Items available for loan: Taylor's Library-TU [Call number: 659.111 KEL] (2).
Kellogg on marketing / edited by Alice M. Tybout, Bobby J. Calder.

by Tybout, Alice M | Calder, Bobby J | J.L. Kellogg Graduate School of Management.

Edition: 2nd ed.Publisher: Hoboken, NJ : John Wiley, c2010Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 KEL 2010] (1).