The Routledge companion to marketing research / edited by Len Tiu Wright, Luiz Moutinho, Merlin Stone and Richard P. Bagozzi.
Contributor(s): Wright, Len Tiu [editor.]
| Moutinho, Luiz [editor.]
| Stone, Merlin [editor., editor.] | Bagozzi, Richard P [editor.]
.
Series: Routledge companions in business, management and accounting.Publisher: London ; New York : Routledge, Taylor & Francis Group, 2021Description: xix, 611 pages : illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780367694319; 9781138682788.Subject(s): Marketing research![](/opac-tmpl/bootstrap/images/filefind.png)
Item type | Current location | Call number | Status | Notes | Date due | Barcode | Course reserves |
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Reserve Collection | Taylor's Library-TU | 658.83 ROU 2021 (Browse shelf) | Available | SOMAC,91605,03.RM | 5000175154 | ||
Main Collection | Taylor's Library-TU | 658.83 ROU 2021 (Browse shelf) | Available | SOMAC,91605,03.RM | 5000175153 |
Includes bibliographical references and index.