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Beyond buzz [electronic resource] : the next generation of word-of-mouth marketing / Lois Kelly.

by Kelly, Lois, 1955- | ebrary, Inc.

Publisher: New York : American Management Association, c2007Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8] (1).
Beyond buzz : the next generation of word-of-mouth marketing / Lois Kelly.

by Kelly, Lois, 1955-.

Publisher: New York : American Management Association, c2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 KEL] (1).