Kids as customers : a handbook of marketing to children / James U. McNeal.
By: McNeal, James U
.
Publisher: Lanham, MD : Lexington Books, c1992Description: xii, 258 p. : ill. ; 25 cm.ISBN: 0669276278 (hbk.); 9780669276275 (hbk.).Subject(s): Young consumers -- United States![](/opac-tmpl/bootstrap/images/filefind.png)
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Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27, Side 1, TierNo 4, BayNo 1 |
658.8348 MAC 1992 (Browse shelf) | 1 | Available | SOMAC,37003,02,GR | 5000106971 |
Includes bibliographical references and indexes.
The emergence of children as customers -- Children as a primary market : their income, spending, and saving -- Children as a primary market : their spending and shopping -- Children as a market of influencers -- Kids as a future market : reaching them through a multidimensional segmentation strategy -- Retailing to children -- Advertising to children -- Targeting promotion and publicity to children -- Planning and developing new products for children -- Marketing research among children : purposes, procedures, problems -- Children as global consumers.