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The secrets of word-of-mouth marketing [electronic resource] : how to trigger exponential sales through runaway word of mouth / by George Silverman.

by Silverman, George, 1942- | ebrary, Inc.

Publisher: New York : American Management Association, 2001Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for loan: [Call number: 658.8] (1).
Place hold
The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth / George Silverman.

by Silverman, George, 1942-.

Edition: 2nd ed.Publisher: New York, N.Y. : American Management Association, c2011Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 SIL 2011] (1).
Place hold