Buy me! : new ways to get customers to choose your products and ignore the rest / Marshal Cohen.
By: Cohen, Marshal
.
Publisher: New York : McGraw-Hill, c2010Description: xi, 239 p. : ill. ; 24 cm.ISBN: 9780071667838 (hbk.); 0071667830 (hbk.).Subject(s): Consumer behavior | MarketingDDC classification: 658.8342
Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 7 |
658.8342 COH 2010 (Browse shelf) | 1 | Available | SHTEx,70002,03,GR | 5000121265 |
Includes index.