Taylor's Library

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Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec

by Barban, Arnold M | Cristol, Steven M [(j.a.)] | Kopec, Frank J [(j.a.)].

Edition: 3rd ed.Publisher: Lincolnwood, Ill. : NTC Business Books, c1993Availability: Items available for loan: Taylor's Library-TU [Call number: 659.111 BAR] (12).
Place hold
Advertising media : strategy and tactics / Donald W. Jugenheimer, Arnold M. Barban, Peter B. Turk.

by Jugenheimer, Donald W | Barban, Arnold M | Turk, Peter B.

Publisher: Dubuque, Iowa : WCB Brown & Benchmark, [1992]Copyright date: ©1992Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 JUG] (1).
Place hold