Understanding consumer behaviour / J. Paul Peter, Jerry C. Olson
By: Peter, J. Paul.
Contributor(s): Olson, Jerry Corrie [(j. a.)].
Publisher: Burr Ridge, Ill. : Irwin, c1994Description: xv, 485p. ; 26cm.ISBN: 0256122784.Subject(s): Consumer behavior -- United States -- Case studiesDDC classification: 658.8342Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 7 |
658.8342 PET (Browse shelf) | 1 | Available | TBSxx,34007,03,GR | 5000019772 |