Taylor's Library

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Advertising management / Rajeev Batra, John G. Myers, David A. Aaker

by Batra, Rajeev | Aaker, David A. (David Allen), 1938- | Myers, John G.

Edition: 5th edition.International edition.Publisher: Upper Saddle River, N.J. : Prentice Hall International, [1996]Copyright date: ©1996Availability: Items available for loan: Taylor's Library-TU [Call number: 659.1 BAT] (6).
Place hold
The new direct marketing : how to implement a profit-driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.]

by Batra, Rajeev | David Shepard Associates.

Edition: 3rd ed.Publisher: N. Y. : McGraw-Hill, c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.84 NEW] (1).
Place hold