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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner

by Zeithaml, Valarie A | Bitner, Mary Jo [(j.a.)].

Edition: 3rd ed.Publisher: Boston, Mass. : McGraw-Hill/ Irwin, c2003Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ZEI] (1).
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 5th ed.Publisher: Boston, MA : McGraw-Hill/Irwin, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ZEI 2009] (6).
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 6th ed.Publisher: New York, NY : McGraw-Hill/Irwin, c2013Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ZEI 2013] (1). In transit (1).
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.

by Zeithaml, Valarie A | Bitner, Mary Jo.

Edition: 2nd ed.Publisher: Boston [Mass.] : Irwin/McGraw-Hill, c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 ZEI] (3).