Taylor's Library

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Marketing and property people / Owen A. Bevan.

by Bevan, Owen A, 1943-.

Publisher: Basingstoke, Hampshire : Macmillan, 1991Availability: Items available for loan: Taylor's Library-TU [Call number: 333.330688 BEV 1991] (1).
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Marketing power plays : how the world's most ingenious marketers reach the top of their game.

Publisher: New York : McGraw-Hill, 2007Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (1).
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Principles and practice of marketing / Jim Blythe.

by Blythe, Jim.

Edition: 2nd ed.Publisher: Andover : South-Western/Cengage Learning, c2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 BLY 2009] (2).
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Marketing : a critical introduction / Chris Hackley.

by Hackley, Christopher E.

Publisher: Los Angeles, Calif. : SAGE, 2009Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 HAC 2009] (1).
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Marketing challenges : cases exercises / Christopher H. Lovelock, Charles B. Weinberg

by Lovelock, Christopher H | Weinberg, Charles B.

Edition: 3rd ed., Int ed.Publisher: N.Y. ; Singapore : McGraw-Hill ; McGraw-Hill Book Co., 1993Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAR] (1).
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Fundamentals of marketing / William J. Stanton, Kenneth E. Miller, Roger A. Layton

by Stanton, William J | Layton, Roger Alexander, 1934 - [( j.a. )] | Miller, Keyneth E [(j.a. )] | Westwood Jane.

Edition: 3rd Australian ed.Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 STA] (1).
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Retail marketing / Peter J. McGoldrick.

by McGoldrick, Peter J.

Edition: 2nd ed.Publisher: London : McGraw-Hill, 2002Availability: Items available for loan: Taylor's Library-TU [Call number: 658.87 MAC 2002] (2).
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The marketing casebase : short examples of marketing practice / Brian MacNamee and Ray McDonnell.

by MacNamee, Brian, 1960- | McDonnell, Ray, 1962-.

Publisher: London ; New York : Routledge, 1995Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MAC] (1).
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Fundamentals of marketing / Miller and Layton.

by Miller, Kenneth E | Etzel, Michael J | Layton, R. A. (Roger Alexander), 1934- | Stanton, William J.

Edition: 4th editionPublisher: Sydney : McGraw-Hill Book Co. Australia, 2000Copyright date: ©2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 MIL] (12).
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Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal

by Temporal, Paul.

Publisher: Singapore : John Wiley & Sons (Asia) c2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827095 TEM] (1).
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Essentials of marketing : text and cases / Geoff Lancaster, Lester Massingham

by Lancaster, Geoff | Massingham, Lester [(j.a.)].

Edition: 3rd ed.Publisher: London : McGraw-Hill Pub. Co., c1999Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 LAN] (2).
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Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden

by Cravens, David W | Crittenden, Victoria Lynn [(j.a.)] | Lamb, Charles W [(j.a.)].

Edition: 6th ed., Int ed.Publisher: Boston [Mass.] : Singapore : Irwin/McGraw-Hill ; McGraw-Hill Book Co, 2000Availability: Items available for loan: Taylor's Library-TU [Call number: 658.802 CRA] (1).
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Contemporary marketing, wired [videorecording] / Louis E. Boone and David L. Kurtz.

by Kurtz, David L | Boone, Louis E.

Edition: 9th ed.Publisher: Orlando, Florida : Harcourt Brace & Co., 1998Availability: Items available for loan: Taylor's Library-TU [Call number: 658.848 CON] (1).
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The marketing casebook : cases and concepts / Sally Dibb and Lyndon Simkin

by Dibb, Sally, 1963- | Simkin, Lyndon, 1961- [(j.a.)].

Edition: 2nd ed.Publisher: London : Thomson Learning, 2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.8 DIB] (3).
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Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal

by Temporal, Paul.

Edition: Rev. edPublisher: Singapore : John Wiley, c2001Availability: Items available for loan: Taylor's Library-TU [Call number: 658.827095 TEM] (3).
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