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Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers / Bryan Foss & Merlin Stone. by

Publication details: London : Kogan Page, 2001

Availability: Items available for loan: Taylor's Library-TU (1)Call number: 658.812 FOS.

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Business Intelligence and e-Marketing Workshop, IBM Warwick, 2001 [electronic resource] / guest editors, Julie Abbott and Merlin Stone. by

Series: Qualitative market research: an international journal ; v.6, no. 1, pt. 2

Publication details: Bradford, England : Emerald Group Pub, c2003

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Not available: Taylor's Library-TU: e-book (1).

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Business intelligence and e-marketing workshop, IBM Warwick 2001 [electronic resource] / guest editors Merlin Stone and Julie Abbott. by

Series: Qualitative marketing research: an international journal ; v.5, no. 4

Publication details: Bradford, England : Emerald Group Pub, c2002

Online resources:

An electronic book accessible through the World Wide Web; click to view

Availability: Not available: Taylor's Library-TU: e-book (1).

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Customer relationship marketing : get to know your customers and win their loyalty / Merlin Stone, Neil Woodcock and Liz Machtynger. by

Series: Marketing in action series

Edition: 2nd ed.

Publication details: London : Kogan Page, 2000

Availability: Items available for loan: Taylor's Library-TU (1)Call number: 658.812 STO.

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