Commercializing successful biomedical technologies : basic principles for the development of drugs, diagnostics and devices / Shreefal S. Mehta.
By: Mehta, Shreefal S.
Publisher: Cambridge : Cambridge University Press, c2008Description: xxiii, 335 p. : ill. ; 26 cm.ISBN: 9780521870986 (hbk.).Subject(s): Biomedical engineering -- Marketing | Biomedical engineering -- Patents | Pharmaceutical biotechnology industry -- Marketing | Pharmaceutical biotechnology -- Patents | Medical instruments and apparatus -- Marketing | Medical instruments and apparatus -- Patents | Biomedical engineering -- Marketing -- Case studies | Pharmaceutical biotechnology industry -- Marketing -- Case studies | Medical instruments and apparatus -- Marketing -- Case studiesDDC classification: 660.60688Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode | Remark |
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SOM Main Collection | TU External Storage-LCS | 660.60688 MEH (Browse shelf) | 1 | Available | SOMxx,33001,03,GR | 5000095281 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 |
Includes bibliographical references and index.
1. The biomedical drug, diagnostic, and devices industries and their markets. - 2. Markets of interest and market research steps. - 3. Intellectual property, licensing, and business models. - 4. New product development (NPD). - 5. The regulated market: gateway through the FDA. - 6. Manufacturing. - 7. Reimbursement, marketing, sales, and product liability.