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Cases in public relations management / Raymond Simon, Frank Winston Wylie

By: Contributor(s): Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1994.Description: xvi, 420 p. ; 23 cmISBN:
  • 0844233749
Subject(s): DDC classification:
  • 659.2 SIM
Contents:
- Unit 2. Non-Profit Organizations. Case 17. Handling a Town/Gown Dispute (A). Case 18. Handling a Town/Gown Dispute (B). Case 19. A Tale of Two Eye Banks (A). Case 20. A Tale of Two Eye Banks (B). Case 21. A Tale of Two Eye Banks (C). Case 22. Rape at Brooke College (A). Case 23. Rape at Brooke College (B). Case 24. Metro Transit Review Commission (A). Case 25. Metro Transit Review Commission (B). Case 26. PR
Prefaces. - Overview : Four Main Roles of Public Relations. - Unit 1. Business Organizations. Case 1. Embargo Confrontation at Jonus Corporation. Case 2. P&G, News Leaks, and The Wall Street Journal (A). Case. 3. P&G, News Leaks, and The Wall Street Journal (B). Case 4. New Product
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 28 , Side 1, TierNo 4, BayNo 3

 659.2 SIM (Browse shelf(Opens below)) 1 Available SOMAC,37001,03,CL 5000037405

Includes bibliographical references.

- Unit 2. Non-Profit Organizations. Case 17. Handling a Town/Gown Dispute (A). Case 18. Handling a Town/Gown Dispute (B). Case 19. A Tale of Two Eye Banks (A). Case 20. A Tale of Two Eye Banks (B). Case 21. A Tale of Two Eye Banks (C). Case 22. Rape at Brooke College (A). Case 23. Rape at Brooke College (B). Case 24. Metro Transit Review Commission (A). Case 25. Metro Transit Review Commission (B). Case 26. PR

Prefaces. - Overview : Four Main Roles of Public Relations. - Unit 1. Business Organizations. Case 1. Embargo Confrontation at Jonus Corporation. Case 2. P&G, News Leaks, and The Wall Street Journal (A). Case. 3. P&G, News Leaks, and The Wall Street Journal (B). Case 4. New Product