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Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.]

Contributor(s): Series: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2003Edition: 4th ed., Int. edDescription: xviii, 365 p. : ill. (some col.) ; 26 cm. + 1 electronic optical disc (CD-ROM) (4 3/4 in.)ISBN:
  • 0071151176
  • 0071199071
  • 0072466707
Subject(s): DDC classification:
  • 658.802 MAR
Contents:
Preface. - About the authors. - Section One. Introduction to strategy. 1. Market-orisuccessful corporate, business, and marketing strategies. 2. Corporate strategy decisions and their marketingimplications. 3. Business strategies and their implications. - Section Two. Opportunity analysis. 4. Identifying attractive markets. 5. Industry analysis and competitive advantage. 6. Measuring market opportunities. 7. Targeting attractive market segments. 8. Differentiation anpositioning. - Section Three. Formulating marketing trategies. 9. Marketing strategies for new market entries. 10. Strategies for growth markets. 11. Strategies for mature and declining markets. 12. Marketing strategies for the economy. - Section four. Implementation and control. 13. Organizing and planning for effective implementation. 14. Measuring and delivering marketing index. - Subject index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Accompanying Material (Media Resource) Taylor's Library-TU 658.802 MAR (Browse shelf(Opens below)) 1 Available SHTEx,70002,03,GR 1000803586
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 2

 658.802 MAR (Browse shelf(Opens below)) 1 Available SHTEx,70002,03,GR 5000037463

Catalogued based on Int. ed.

Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larreche.3rd ed. c1999.

Title on CD-ROM : GAMAR 3

Includes bibliographical references and indexes.

Preface. - About the authors. - Section One. Introduction to strategy. 1. Market-orisuccessful corporate, business, and marketing strategies. 2. Corporate strategy decisions and their marketingimplications. 3. Business strategies and their implications. - Section Two. Opportunity analysis. 4. Identifying attractive markets. 5. Industry analysis and competitive advantage. 6. Measuring market opportunities. 7. Targeting attractive market segments. 8. Differentiation anpositioning. - Section Three. Formulating marketing trategies. 9. Marketing strategies for new market entries. 10. Strategies for growth markets. 11. Strategies for mature and declining markets. 12. Marketing strategies for the economy. - Section four. Implementation and control. 13. Organizing and planning for effective implementation. 14. Measuring and delivering marketing index. - Subject index.

1 electronic optical disc (CD-ROM) : GAMAR 3 CD-ROM [to accompany] Marketing strategy : a decision-focused approach, 4th ed. [by] Walker/Boyd/Mullins/Lareche. ISBN 0072466715

Business Studies : 9707