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Accelerating customer relationships : using CRM and relationship technologies / Ronald S. Swift

By: Publication details: Upper Saddle River, N.J. : Prentice Hall PTR, c2001Description: xxi, 480 p. : ill. ; 25 cmISBN:
  • 0130889849
Subject(s): DDC classification:
  • 658.812 SWI
Contents:
Preface. - Ch. 1. Managing Customer Relationships 1:1. - Ch. 2. Defining Your CRM Process. - Ch. 3. The Role of Information Technology. - Ch. 4. Learning from Information: Data Mining. - Ch. 5. The Stages of Growth for CRM and Data Warehouse. - Ch. 6. Data Warehouse Methodology. - Ch. 7. Building the CRM Data Warehouse and Info-Structure. - Ch. 8. Critical Success Factors for CRM and DW. - Ch. 9. Data Privacy: Ensuring Confidence. - Ch. 10. Implementing Privacy and Customer Views. - Ch. 11. The @@@@@@@@@@@@@@@@ctive Data Warehouse. - Ch. 12. The Economic Value of CRM. - Ch. 13. The Strategic View of Data Warehousing and CRM. - Ch. 14. How Companies Succeed Using CRM, Data Warehousing, and Relationship Technologies. - Ch. 15. Studies of Communications Industry Implementations. - Appendix A. Author's End Notes and Acknowledgments. - Appendix B. Bibliography/References. - Index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 4

 658.812 SWI (Browse shelf(Opens below)) 1 Available SOCIT,15011,03,CL 5000037718

Preface. - Ch. 1. Managing Customer Relationships 1:1. - Ch. 2. Defining Your CRM Process. - Ch. 3. The Role of Information Technology. - Ch. 4. Learning from Information: Data Mining. - Ch. 5. The Stages of Growth for CRM and Data Warehouse. - Ch. 6. Data Warehouse Methodology. - Ch. 7. Building the CRM Data Warehouse and Info-Structure. - Ch. 8. Critical Success Factors for CRM and DW. - Ch. 9. Data Privacy: Ensuring Confidence. - Ch. 10. Implementing Privacy and Customer Views. - Ch. 11. The @@@@@@@@@@@@@@@@ctive Data Warehouse. - Ch. 12. The Economic Value of CRM. - Ch. 13. The Strategic View of Data Warehousing and CRM. - Ch. 14. How Companies Succeed Using CRM, Data Warehousing, and Relationship Technologies. - Ch. 15. Studies of Communications Industry Implementations. - Appendix A. Author's End Notes and Acknowledgments. - Appendix B. Bibliography/References. - Index.