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The why of consumption : contemporary perspectives on consumer motives, goals and desires / edited by S. Ratneshwar, David Glen Mick, and Cynthia Huffman.
by Ratneshwar, S | Mick, David Glen | Huffman, Cynthia. Publisher: London : Routledge, 2000Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.8342 WHY]
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Consumer empowerment [electronic resource] / guest editor: Len Tui Wright.
by Wright, Len Tiu | ebrary, Inc. Publisher: Bradford, England : Emerald Group Pub, c2006Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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New paths to thick descriptions [electronic resource] : innovativeness in data collection and interpretation / guest editors: Richard Elliott and Avi Shankar.
by Elliott, Richard | Shankar, Avi | ebrary, Inc. Publisher: Bradford, England : Emerald Group Pub, c2005Online access: An electronic book accessible through the World Wide Web; click to view Availability: No items available
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Inside consumption : consumer motives, goals, and desires / edited by S. Ratneshwar and David Glen Mick.
by Ratneshwar, S | Mick, David Glen. Publisher: London ; New York : Routledge, 2005Availability: Items available for loan: Taylor's Library-TU
[Call number: 339.47 INS]
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Global UX : design and research in a connected world / Whitney Quesenbery and Daniel Szuc ; with sketchnotes by Amanda Wright.
by Quesenbery, Whitney | Szuc, Daniel. Publisher: Waltham, MA : Morgan Kaufmann/Elsevier, c2012Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.5752 QUE 2012]
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Coolhunters [videorecording] / executive producer, Belinda Allen ; series producer, Nathan Hartshorn ; series director, Lucy Sandys-Winsch ; a Middlemarch film in association with Pressure Cooker Productions for BBC.
by Sandys-Winsch, Lucy | Hartshorn, Nathan | Davenport, Jack | British Broadcasting Corporation | BBC Active (Firm). Publisher: Frenchs Forest, NSW : BBC Active, 2006Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.834 COO 2006]
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Listen first! : turning social media conversations into business advantage / Stephen D. Rappaport.
by Rappaport, Stephen D, 1952-. Publisher: Hoboken, N.J. : John Wiley, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.872 RAP 2011]
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Business analytics for sales and marketing managers : how to compete in the information age / Gert H.N. Laursen.
by Laursen, Gert H. N. Publisher: Hoboken, N.J. : Wiley, c2011Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.834 LAU 2011]
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Using information to develop a culture of customer centricity : customer centricity, analytics, and information utilization / David Loshin, Abie Reifer.
by Loshin, David | Reifer, Abie. Publisher: Waltham, MA : Morgan Kaufmann, [2013]Copyright date: ©2013Online access: An electronic book accessible through the World Wide Web; click to view Availability: Items available for reference: Taylor's Library-TU
[Call number: 658.812]
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Testing business ideas / written by David J. Bland, Alex Osterwalder ; designed by Alan Smith, Trish Papadakos.
by Bland, David J, 1976- [author.] | Osterwalder, Alexander [author.] | Smith, Alan (Designer) [book designer.] | Papadakos, Trish [book designer.]. Publisher: Hoboken, New Jersey : Wiley, [2020]Availability: Items available for loan: Taylor's Library-TU
[Call number: 658.4034 BLA 2020]
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