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E-marketing / Judy Strauss, Adel El-Ansary, Raymond Frost.

By: Contributor(s): Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006.Edition: 4th edDescription: xxiii, 456 p. : ill. ; 23 cmISBN:
  • 0131485199 (alk. paper)
Subject(s): DDC classification:
  • 658.872 STR
Contents:
Part 1: E-Marketing in context: 1. Convergence - 2. Strategic E-Marketing - 3. The E-Marketing in plan -- Part II: E-Marketing environment: 4. Global markets - 5. Ethical and legal issues -- Part III: E-marketing Strategy: 6. Marketing knowledge - 7. Consumer behavior - 8. Segmentation and targeting strategies - 9. Differentiation and positioning strategies -- Part IV: E-marketing management: 10. Product - 11. Price - 12. The internet for distribution - 13. E-Marketing communication - 14. Customer relationship management.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 4

 658.872 STR (Browse shelf(Opens below)) 1 Available SHTEx,70002,03,RA 5000033578

Includes bibliographical references and index.

Part 1: E-Marketing in context: 1. Convergence - 2. Strategic E-Marketing - 3. The E-Marketing in plan -- Part II: E-Marketing environment: 4. Global markets - 5. Ethical and legal issues -- Part III: E-marketing Strategy: 6. Marketing knowledge - 7. Consumer behavior - 8. Segmentation and targeting strategies - 9. Differentiation and positioning strategies -- Part IV: E-marketing management: 10. Product - 11. Price - 12. The internet for distribution - 13. E-Marketing communication - 14. Customer relationship management.