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Questionnaire design : how to plan, structure, and write survey material for effective market research / Ian Brace.

By: Series: Market research in practice seriesPublication details: London : Kogan Page, 2004.Description: xii, 289 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.)ISBN:
  • 074944181X
Subject(s): DDC classification:
  • 658.83 BRA
Contents:
Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys.
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Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Accompanying Material (Media Resource) Taylor's Library-TU 658.83 BRA (Browse shelf(Opens below)) 1 Available SOMAC,37004,04,GR 1001001653

Includes bibliographical references (p. 277-280) and index.

Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys.

System requirements for accompanying CD-ROM: Without Visual QSL installed, Windows PC with Internet explorer version 5 or later ; with Visual QSL installed, Windows 95/98/NT/2000/XP, Pentium 700 Mhz, 128 MB RAM, disk space 15 MB.