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Questionnaire design : how to plan, structure, and write survey material for effective market research / Ian Brace.

by Brace, Ian, 1949-.

Publisher: London : Kogan Page, 2004Availability: Items available for loan: Taylor's Library-TU [Call number: 658.83 BRA] (1).
Consumer behavior : buying, having, and being / Michael R. Solomon.

by Solomon, Michael R [author.].

Edition: Thirteenth edition.Global edition.Publisher: Harlow, England : Pearson, [2020]Copyright date: ©2020Availability: Items available for loan: Taylor's Library-TC [Call number: 658.8342 SOL 2020] (1).