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Restaurant promotion and publicity : for just a few dollars a day / by Tiffany Lambert.

By: Series: The Food service professionals guide to. 4 Publication details: Ocala, Fla. : Atlantic Pub. Group, c2003.Description: 143 p. : ill. ; 21 cmISBN:
  • 0910627142
Subject(s): DDC classification:
  • 647.950688 LAM
Contents:
Introduction - 1. The power of the press - 2. Promotional basics your business can't live without - 3. Daring publicity stunts to jump-start your business - 4. Pampering promotions to pack 'em in - 5. Word-of-mouth promotions to make your sales sparkle - 6. Point-of-sale promotions - 7. Monthly marketing for promotions & publicity - 8. 365 days of promotions
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 22 , Side 1, TierNo 3, BayNo 1

 647.950688 LAM (Browse shelf(Opens below)) 1 Available SCAFS,70003,03,AD 5000028763

"Learn how to get free publicity for your restaurant, maximize your restaurant's exposure - win new customers, real life examples and advice from the experts"--Cover.

"365 insider secrets revealed!"--Cover.

Introduction - 1. The power of the press - 2. Promotional basics your business can't live without - 3. Daring publicity stunts to jump-start your business - 4. Pampering promotions to pack 'em in - 5. Word-of-mouth promotions to make your sales sparkle - 6. Point-of-sale promotions - 7. Monthly marketing for promotions & publicity - 8. 365 days of promotions