Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers / Bryan Foss & Merlin Stone.
By: Foss, Bryan.
Contributor(s): Stone, Merlin.
Publisher: London : Kogan Page, 2001Description: xxii, 522 p. : ill. ; 26 cm.ISBN: 0749435798.Subject(s): Customer relations | Relationship marketingDDC classification: 658.812Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU | 658.812 FOS (Browse shelf) | 1 | Available | SOMAC,37003,03,CL | 1001002212 |
Includes index.