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Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy.

By: Contributor(s): Publication details: New York : Financial Times/Prentice Hall, c2004.Edition: 3rd edDescription: xxiv, 622 p. : ill. ; 24 cmISBN:
  • 0273655167 (pbk.)
Subject(s): DDC classification:
  • 658.802 HOO
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Graduate Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 1

 658.802 HOO (Browse shelf(Opens below)) 1 Available SHTEx,60001,03,GR 5000042698

Includes bibliographical references (p. [584]-605) and indexes.

Australian Degree Programme : 24415T