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Public relations / Jaishri N. Jethwaney, Narendra Nath Sarkar.

By: Publication details: New Delhi, India : Sterling Publishers Private Limited, c2005.Description: vi, 232 p. ; 22 cmISBN:
  • 8120724224
Subject(s): DDC classification:
  • 659.2 JET
Contents:
Preface - 1. Public relations theory - 2. Public relations defined - 3. Public relations and other management disciplines - 4. Media scene in India - 5. The public relations process - 6. Troika - message, medium and audience - 7. Public relations - Tools and Methods - 8. Graphics as a public relations tool - 9. Understanding type and printing processes - 10. Desktop publishing - 11. Printed literature - 12. Media relations - 13. Public relations and crisis communication - 14. Perception management - 15. Public relations and institutional advertising - 16. Public relations - Laws and ethics - 17. Public relations - an agenda for tomorrow - Glossary - Index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU 659.2 JET (Browse shelf(Opens below)) 1 Available SOMAC,37001,03,AD 5000037053

Preface - 1. Public relations theory - 2. Public relations defined - 3. Public relations and other management disciplines - 4. Media scene in India - 5. The public relations process - 6. Troika - message, medium and audience - 7. Public relations - Tools and Methods - 8. Graphics as a public relations tool - 9. Understanding type and printing processes - 10. Desktop publishing - 11. Printed literature - 12. Media relations - 13. Public relations and crisis communication - 14. Perception management - 15. Public relations and institutional advertising - 16. Public relations - Laws and ethics - 17. Public relations - an agenda for tomorrow - Glossary - Index.