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Marketing concepts for libraries and information services / Eileen Elliott de Sáez.

By: Publication details: London : Facet Pub., 2002.Edition: 2nd edDescription: xvi, 224 p. : ill. ; 24 cmISBN:
  • 1856044262
Subject(s): DDC classification:
  • 021.7 DES
Contents:
Acknowledgements - Introduction - 1. What is marketing - 2. The corporate mission - 3. Marketing strategies for librarians and information professionals - 4. The marketing mix - 5. Promotion and public relations - 6. Market segmentation - 7. Marketing in the digital age - 8. Marketing research and market research - 9. Corporate identity and corporate image - 10. The marketing plan - Index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU 021.7 DES (Browse shelf(Opens below)) 1 Available SOMAC,37003,03,AD 1001003737

Includes bibliographical references and index.

Acknowledgements - Introduction - 1. What is marketing - 2. The corporate mission - 3. Marketing strategies for librarians and information professionals - 4. The marketing mix - 5. Promotion and public relations - 6. Market segmentation - 7. Marketing in the digital age - 8. Marketing research and market research - 9. Corporate identity and corporate image - 10. The marketing plan - Index.