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E-marketing / Judy Strauss, Adel El-Ansary, Raymond Frost.

By: Contributor(s): Publication details: New Delhi : Prentice-Hall of India, 2007.Edition: 4th ed., Eastern economy edDescription: xxiii, 456 p. : ill. ; 24 cmISBN:
  • 9788120330320 (pbk.)
Subject(s): DDC classification:
  • 658.872 STR
Contents:
Part I: E-Marketing in context - 1. Convergence - 2. Strategic E-Marketing - 3. The E-Marketing plan -- Part II: E-Marketing environment - 4. Global markets - 5. Ethical and legal issues -- Part III: E-Marketing strategy - 6. Marketing knowledge - 7. Consumer behavior - 8. Segmentation and targeting strategies - 9. Differentiation and positioning strategis -- Part IV: E-Marketing management - 10. Product - 11. Price - 12. The internet for distribution - 13. E-Marketing communication - 14. Custorem relationship management -- Appendix A: Internet penetration worldwide in 2004 - B: Glossary - C: References - Index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 5

 658.872 STR (Browse shelf(Opens below)) 1 Available SHTEx,70002,03,RA 5000044108

Includes bibliographical references (p. 431-438) and index.

Part I: E-Marketing in context - 1. Convergence - 2. Strategic E-Marketing - 3. The E-Marketing plan -- Part II: E-Marketing environment - 4. Global markets - 5. Ethical and legal issues -- Part III: E-Marketing strategy - 6. Marketing knowledge - 7. Consumer behavior - 8. Segmentation and targeting strategies - 9. Differentiation and positioning strategis -- Part IV: E-Marketing management - 10. Product - 11. Price - 12. The internet for distribution - 13. E-Marketing communication - 14. Custorem relationship management -- Appendix A: Internet penetration worldwide in 2004 - B: Glossary - C: References - Index.