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International marketing research / C. Samuel Craig and Susan P. Douglas.

By: Contributor(s): Publication details: Chichester, England : John Wiley, c2005.Edition: 3rd edDescription: xix, 503 p. : ill., map ; 24 cmISBN:
  • 0470010959 (pbk.)
Subject(s): DDC classification:
  • 658.84 CRA
Contents:
1. Marketing research in a global environment - 2. Designing international marketing research - 3. Secondary data sources - 4. Uses of secondary data - 5. Structuring primary data collection - 6. Establishing the comparability of multicountry data - 7. Nonsurvey data collection techniques - 8. Survey instrument design - 9. Sampling and data collection - 10. Multicountry scales - 11. Analysis of multicountry data - 12. Assessing differences in the structure of variables - 13. The international marketing information system - 14. Challenges facing international marketing research - 15. Future directions in international marketing research.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Graduate Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 1

 658.84 CRA (Browse shelf(Opens below)) 1 Available SHTEx,60001,04,GR 5000042800

Includes bibliographical references and index.

1. Marketing research in a global environment - 2. Designing international marketing research - 3. Secondary data sources - 4. Uses of secondary data - 5. Structuring primary data collection - 6. Establishing the comparability of multicountry data - 7. Nonsurvey data collection techniques - 8. Survey instrument design - 9. Sampling and data collection - 10. Multicountry scales - 11. Analysis of multicountry data - 12. Assessing differences in the structure of variables - 13. The international marketing information system - 14. Challenges facing international marketing research - 15. Future directions in international marketing research.

British Degree Programme : UMKC7V-3