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Branding unbound [electronic resource] : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson.

By: Contributor(s): Publication details: New York : American Management Association, c2005.Description: ix, 244 p. : ill. ; 24 cmSubject(s): Genre/Form: DDC classification:
  • 658.8/72 22
LOC classification:
  • HF5548.34 .M38 2005eb
Online resources:
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
E-Book Taylor's Library-TU 658.8/72 (Browse shelf(Opens below)) e-book

Includes bibliographical references (p. [213]-227) and index.

TSLHHL

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.