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Rigorous magic : communication ideas and their application / Jim Taylor & Steve Hatch.

By: Contributor(s): Publication details: Chichester, England : John Wiley, c2007.Description: xxv, 278 p. : ill. ; 24 cmISBN:
  • 9780470026014 (cloth : alk. paper)
Subject(s): DDC classification:
  • 658.8101 TAY
Contents:
The heart of the matter -- The evolution of magic -- With an eye on execution -- With an eye on the contextual -- With an eye on strategy -- Beyond strategic vs executional -- Inventing a brand -- Communication combinations -- Knowing your HOCOs -- Generating ideas -- Judging brand ideas : trout or trolley.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU 658.8101 TAY (Browse shelf(Opens below)) 1 Available GENLS,GENLS,03,GR 1001009035

Includes bibliographical references and index.

The heart of the matter -- The evolution of magic -- With an eye on execution -- With an eye on the contextual -- With an eye on strategy -- Beyond strategic vs executional -- Inventing a brand -- Communication combinations -- Knowing your HOCOs -- Generating ideas -- Judging brand ideas : trout or trolley.