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Managing marketing / Roger Palmer, Juanita Cockton, Graham Cooper.

By: Contributor(s): Publication details: Oxford : Butterworth-Heinemann / Elsevier, 2007.Description: xi, 380 p. : ill. ; 25 cmISBN:
  • 9780750668989 (pbk.)
Subject(s): DDC classification:
  • 658.8 PAL
Contents:
Pt I: Organization: 1. Customers and value - 2. Products and markets - 3. Management and culture - 4. Organizations and the business environment -- Pt II: People: 5. Management skills - 6. Leadership - 7. Problem-solving, creativity and decision-making - 8. Motivation - 9. Communications and relationships -- Pt III: Resources: 10. Time and technology - 11. Knowledge, information and intelligence - 12. Money, measures and outcomes - Index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU 658.8 PAL (Browse shelf(Opens below)) 1 Available SHTEx,70004,03,GR 1000808815

Pt I: Organization: 1. Customers and value - 2. Products and markets - 3. Management and culture - 4. Organizations and the business environment -- Pt II: People: 5. Management skills - 6. Leadership - 7. Problem-solving, creativity and decision-making - 8. Motivation - 9. Communications and relationships -- Pt III: Resources: 10. Time and technology - 11. Knowledge, information and intelligence - 12. Money, measures and outcomes - Index.