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Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail / Kit Yarrow, Jayne O'Donnell.

By: Yarrow, Kit, 1958-.
Contributor(s): O'Donnell, Jayne.
Publisher: San Francisco, CA : Jossey-Bass, c2009Description: xx, 250 p. ; 24 cm.ISBN: 9780470400913 (hbk.); 0470400919 (hbk.).Subject(s): Young adult consumers -- Attitudes | Generation Y -- Attitudes | MarketingDDC classification: 658.8340835
Contents:
Gen Y is from Mercury -- They shop like they're from a different planet from their parents, too -- The whys behind the buys -- The lives, minds, and hearts of today's tweens, teens, and twenty-somethings -- Sex, love, and shopping -- Influence : the force that is Gen Y -- What works with Gen Y -- Adapting to Gen Y's shopping preferences and power : views from our experts.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 7

 658.8340835 YAR 2009 (Browse shelf) 1 Available TBSxx,34003,03,CL 5000104306

Includes bibliographical references and index.

Gen Y is from Mercury -- They shop like they're from a different planet from their parents, too -- The whys behind the buys -- The lives, minds, and hearts of today's tweens, teens, and twenty-somethings -- Sex, love, and shopping -- Influence : the force that is Gen Y -- What works with Gen Y -- Adapting to Gen Y's shopping preferences and power : views from our experts.