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Branding, packaging and labeling [videorecording]

Contributor(s): Publication details: Sunrise, Fla. : D. E. Visuals, c1992.Description: 1 videodisc (DVD) (24 min.) : sd., col. ; 4 3/4 inSubject(s): DDC classification:
  • 658.827 BRA
Summary: Discussion and examples of branding, packaging and labeling as they relate to marketing strategy. Covers manufacturer and private brands, generics, brand familiarity, product packaging and labeling and considerations to gain shelf impact.
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Media Resources Taylor's Library-TU 658.827 BRA (Browse shelf(Opens below)) 1 Available SHTEx,70002,02,GR 1000807367

Discussion and examples of branding, packaging and labeling as they relate to marketing strategy. Covers manufacturer and private brands, generics, brand familiarity, product packaging and labeling and considerations to gain shelf impact.

DVD