The behavioral advantage [electronic resource] : what the smartest, most successful companies do differently to win in the B2B arena / Terry R. Bacon and David G. Pugh.
By: Bacon, Terry R
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Contributor(s): Pugh, David G. (David George)
| ebrary, Inc
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Publisher: New York : American Management Association, c2004Description: xi, 308 p. : ill. ; 25 cm.Subject(s): Organizational behavior![](/opac-tmpl/bootstrap/images/filefind.png)
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Item type | Current location | Call number | Status | Date due | Barcode |
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658/.001/9 (Browse shelf) | Available |
Includes bibliographical references and index.
The death of selling -- The changing world of buying and selling -- The chemistry of preference -- Checkmate! : how business development is like chess -- Opening game : conditioning the market -- Middle game : conditioning the customer -- Middle game : building a powerful position -- Late middle game positioning -- End game : conditioning the deal -- Creating a behavioral differentiation strategy -- We are finding it increasingly difficult.
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Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.